I grow digital businesses and write about it.
I write about digital marketing, conversion optimization, business, and marketing tech about once a week. You can read my latest articles below.
I’m Director of Strategy at Convincify (an end-to-end conversion optimization agency) which I co-founded in 2013. We’ve helped huge companies (like ASU, Humana, Kaplan, Autodesk, Mercury Insurance, and Fanatics) and small start-ups (like Grockit and Mantry) increase conversions and bottom-line revenue. If you want to increase conversions, contact the team at Convincify.
- 15 year-olds driving Ferraris
Most companies have unreliable web analytics, incorrectly used tag management software, and poorly implemented testing platforms. They buy the Ferrari and curb it pulling out of the dealer's lot.
- Digital marketers need to know the tech too
The world of digital marketing is continually getting more competitive, technical, and complicated. Without technical skills, a digital marketer can't be effective.
- Balancing user frustration with results
Finding the balance between user frustration and results can be a source of conflict in many businesses. It’s often much more profitable to confuse users with dark patterns than it is to be upfront, honest, and clear about your offer. This is particularly relevant to conversion optimization because of the focus on measurable results.